Back in the 80's we saw the transition from network databases to relational databases. A key concept in the Relational Model was a data centric point of view. Database design became a large part of the development life cycle.
Alas, in the years since, other priorities have obviated the value of the data and the structure and the process.
Amen and Hallelujiah we have visionaries returning to the fore and bringing this manifesto to light!